Serious Training Calls for Serious Games
March 18th, 2009
Proven to be more effective than traditional training methods, Serious Gaming (SG) has many unique advantages. It’s not a new concept- it has been around for awhile dating as far back as 1977 when Clark Abt discussed the idea and used the term in his book, although it wasn’t directed to computers at that time.
By transforming traditional learning methods these highly experiential software applications simulate a real life experience without all of the inherent risks involved, allowing the player to develop real-life skills and knowledge all in a cost-effective and controlled environment. What about games for education?-you may ask… clear benefits of engagement and learning intensity have been proven in the educational arena as well.
Serious Games for Education branch out into three main types:
• Game-based Learning
• Edu-tainment
• Edu-market
Conservative studies suggest that one will retain 25% of what they hear, 50% when writing it down and between 75 to 80% by doing something hands on. We believe in the “Learn by Doing” mantra.
The Serious Games market is growing fueled by better technology, innovative instructional design approaches and compelling titles…not to mention the gargantuan demographic shift to twenty-something folks who embrace games and “get it.”
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