Virtual worlds for enterprise and corporate use, or as 3DTLC terms it “virtual corporate.” Is widespread enterprise adoption right around the corner for enterprise adoption of virtual worlds? My belief is that with continued tight budgets training managers will look more and more to cost effective and innovative solutions to solve training department needs. This is where 3-D virtual world based applications will continue to shine. They are cost effective (especially when compared to traditional training method offerings) and also offer a low build time from concept to implementation. And moreover, the new generation audience demands new and better training via advanced learning methodologies and technologies. CBT just doesn’t cut it anymore!
Some say to just login to Second Life and go explore the possibilities for corporate use. I disagree- it’s kind of like sending a SWAT team into a crisis situation with armed bad guys and not provisioning the SWAT team with weapons. For virtual world ‘newbie’s’ the answer is not to blindly send them into Second Life so they may aimlessly wander around for an hour, exit the application, and thus never to return nor give training in virtual worlds a second thought. I would rather place a virtual world ‘newbie,’ if you will, into a intelligently controlled virtual world environment rich in decisions and interaction with non-player characters (NPCs). This will wow the newcomer- to witness firsthand real life applications and context in a virtual world. Once experienced, a believer is made.
Many enterprise/corporate based virtual world solution providers are entering the market today, although some do have some innovative offerings- not all are created equal. There is a recent buzz around Linden Lab’s Nebraska introduction (oh I mean Second Life Enterprise)…the platform is said to support the enterprise customer. What this will actually mean… who knows as Second Life content as it stands now is all user-created. So while a company may be able to enter ‘Second Life Enterprise’ and utilize it as a virtual world for work I doubt it will be a one-size fits all 3-D training and learning environment that will satisfy all enterprise and corporation needs. One must realize that each organization’s training needs are diverse and unique, by simply creating a behind-the-firewall solution and allowing work to be done in a virtual world I cannot say that is enough to sway enterprise perspectives of what they have seen in the past from Second Life- but maybe Second Life Enterprise will prove the naysayers wrong. With the increasing success of virtual events why not virtual worlds for training as the next logical step?
Ed Heinbockel has confirmed to be on an industry panel at the upcoming Engage! Expo entitled “Vendor View: Collaborating to Cross the Chasm.” Join Ed on Thursday, September 24th from 4 to 5 pm.
What’s the session all about?
Thinkbalm has identified a number of barriers that need to be overcome to enable increased adoption of immersive technologies in the workplace. You can view and download the PDF of the ThinkBalm’s analyst report: Crossing the Chasm, One Implementation at a Time here.
Tony O’Driscoll will moderate a panel discussion with CEOs from the vendor community to understand what are planning to do from a technology roadmap perspective to address these issues so that we can collectively drive increased adoption and get across the chasm.
Tony O’Driscoll, Professor of the Practice, Duke University’s Fuqua School of Business (moderator)
Chris Badger, VP of Marketing, Forterra Systems
Ron J. Burns, CEO, ProtonMedia
Ed Heinbockel, President & CEO, Visual Purple, LLC.
Howard Mall, VP of Engineering, ECS, Inc.
A weekly wrap-up on what’s going on within the Virtual World sphere and beyond! Click on any of the below titles to read the full story.
Virtual Worlds May Act Like Developing Economies
Linden Lab launches Avaline
SL Over the “Hump” of Corporate Doubt?
Gartner: Virtual Worlds, a Long-Term Play
Travel Industry to See Potential Gains from Virtual Worlds
Wall Street Vs. ‘Virtual Street’
A weekly wrap-up on what’s going on within the Virtual World sphere and beyond! Click on any of the below titles to read the full story.
New 3D Virtual Body Double To Benefit Rhinoplastic Surgeons
Under New Rules, Obama Avatars (and lots of other stuff) Will Disappear from Second Life
Report Outlines Enterprise Uses of 3D Spaces
Brands Under the Hammer in Second Life
IRS Saves Millions by Using Second Life to Market Its Employment Opportunities
Results From Spring Brainstorm on Choosing Immersive Technology
A weekly wrap-up on what’s going on within the Virtual World sphere and beyond! Click on any of the below titles to read the full story.
Exciting Developments in Virtual World Tracking and Analytics
Training Sims Lead to Improved Test Scores, Job Performance
Intel Foresees a Leap Forward for Virtual Worlds
Just 465K of Second Life’s Active Residents Spend L$ In-World, Under 200K Spend USD$10+/Mo in L$
Military Sim and Virtual Training Market to “Increase Significantly”
IBM OpenSim for Enterprises
ROI on Virtual Worlds, MMOs and Twitter
Measuring business success in virtual worlds is not different from business as usual
Can Training in Second Life Teach Doctors to Save Real Lives?
Did I miss a headline? Let me know-simply post a comment below.
Filed in: Virtual World Training | meganrutherford | July 17, 2009 | Comments (0)
Tags: 3dtlc, IBM Open Sims, Intel, military sim, ROI in virtual worlds, Second Life, Virtual Speak, virtual training market, virtual world blog, Virtual World Training, virtual worlds for enterprise, virtual worlds news
A weekly wrap-up on what’s going on within the Virtual World sphere and beyond! Click on any of the below titles to read the full story.
VastPark: Community collaboration for enterprise
Virtual World Growth to Skyrocket
Importing Second Life content into OpenSim: it can be done!
Announcing the Next 3D TLC Conference – September 23-24, 2009 in San Jose
Open Wide: Dental Training in a Virtual World
Worth a Million? Web 2.0 as the Millionth Word of the English Language
Ed Heinbockel has just been confirmed as a panel speaker for the 3D TLC Training, Learning and Collaboration conference to be held in Washington DC April- 20-21st. Mr. Heinbockel will be featured on the panel entitled DESIGN. “A group of world-class experts to share the do’s and don’ts of the DESIGN of compelling and effective 3D Training and Learning applications. Key points to be discussed include: biggest mistakes first-timers make when they launch themselves headlong into designing immersive learning environments; whether it helps or hurts to design learning experiences in virtual contexts if you have experience in instructional design; The biggest barriers to designing compelling and “sticky” immersive learning experiences and The top lessons learned in designing and implementing immersive learning experiences.”
