Generation Z, also known as the Digital Generation is defined as people born between the early to mid 1990’s and the early 2000’s. What they bring to the table is a back of the hand knowledge on social networking and other applications as their lifestyles are predominately dominated by technology. From the type of cell phone they use, to the car they drive and everything in between, technology rules! Not to mention the fact that they don’t really know a world without technology. They were born at the dawn of the world wide web and can also be identified as Generation M (or the internet generation). Needless to say they lead a highly connected type of lifestyle (and are accustomed to no-other). Everything has always been at their fingertips from cell phones, to YouTube and the iPod. They are extremely adept at multi-tasking and handling anything that technology may throw their way.