In the past few weeks I have noticed a buzz word going around… “GAMIFICATION”. The name itself piqued my interest so I decided to go out and learn what it was all about. Here is a brief synopsis of what I learned.
Wikipedia defines Gamification as:
Gamification is the use of game play mechanics for non-game applications (also known as “funware“), particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviors in connection with the applications. Gamification works by making technology more engaging, and by encouraging desired behaviors, taking advantage of humans’ psychological predisposition to engage in gaming. The technique can encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping, or reading web sites.
Gamification.org is a fast growing website that devotes all of its content to the subject, from game design to game psychology and everything in between.
You also might enjoy watching a video on Gamification from YouTube instead of just reading about it?