Gamification

All posts tagged Gamification

By Ed Heinbockel, Visual Purple’s President/CEO

We’ve been producing compelling simulations for 15 years now. Initially interactive video, because our clients’ hardware for the most part was 2-5 years behind the technology curve, then for the last 9 years various flavors of virtual worlds: decision (scenario) based, real-time immersive 3D, and hybrid (a user efficient mash-up of the two).

We’ve trained everything from counter-terrorism to sales training. We’ve learned over the years that our first-person thinkers play best to preventing things from going boom. Yes, boom. In other words, wherever there exists the potential for bad things to happen, you better be employing training that is realistic and sticks. That the individual needs to know what to do and now. That can often make the difference between life and death. This all means that we at Visual Purple have become obsessed with playing to the highest and best use of our technology and collective expertise. This has become our mantra and strategy for success.

So, today, you find us fervently committed to applying our F.I.S.T. toolbox to difficult situations – situations demanding of accuracy and realism in a high consequence environment – all the while lashing it all together through the power of story.

Left is good…Left of Boom, that is!

In the past few weeks I have noticed a buzz word going around… “GAMIFICATION”. The name itself piqued my interest so I decided to go out and learn what it was all about. Here is a brief synopsis of what I learned.

Wikipedia defines Gamification as:
Gamification is the use of game play mechanics for non-game applications (also known as “funware“), particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviors in connection with the applications. Gamification works by making technology more engaging, and by encouraging desired behaviors, taking advantage of humans’ psychological predisposition to engage in gaming. The technique can encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping, or reading web sites.

Gamification.org is a fast growing website that devotes all of its content to the subject, from game design to game psychology and everything in between.
You also might enjoy watching a video on Gamification from YouTube instead of just reading about it?

Gamification on YouTube