Gartner hype cycle

All posts tagged Gartner hype cycle

My how time flies… We are quickly approaching the end of 2011 which reminds me that it is once again time to reflect back on a prediction that I have mentioned in past blog entries. Way back in 2007 Gartner predicted that “By the end of 2011, 80 percent of active Internet users (and Fortune 500 enterprises) will have a “second life”, but not necessarily in Second Life“, according to Gartner, Inc. Where do we stand now with this?

Multi-user 3D environments once held so much promise, the idea just may have been ahead of its time. Back in December of last year I wrote about the hype cycle provided by Gartner which shows a timeline of 5 to 10 years for mainstream adoption of public virtual worlds. Funny that three years after the fact of Gartner saying virtual worlds would have 80 percent of all active internet users that just last year they said another 5 to 10 years for mainstream adoption. According to a post on Hypergrid Business Virtual worlds gained 214 million new users in the second quarter of 2011“, according to virtual worlds research firm KZero Worldwide. It was the largest quarterly increase since the company began tracking these numbers in 2008.” Second Life has 27 million registered users, so they say. How many of them have actually logged in within the last 3 months is unknown to most.

I believe that since the growth of mobile computing and the sea of apps that 3D virtual worlds might just once again have a chance. So let’s not completely write them off- perhaps Gartner should extend their prediction and also expand it to include some other popular virtual worlds of today rather than yesterday’s world of Second Life. I believe that 3D virtual worlds (with purpose) still have a lot of unreached potential to capitalize on in the future.